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This web site has the following in the site, "58 MAIN STREET, LITTLE FALLS, NJ 07424." We saw that the web page also stated " Welcome to Kazoku Karate Academy! We have been providing martial arts instruction for over 40 years in the TotowaWoodland Park area." It also said " We teach traditional Shorin-ryu karate as well as Womens Self Defense, Bully Self Defense, Aikijujutsu, Japanese Sword Arts, and other martial and physical fitness programs. Karate 空手is a martial art developed in the in what is now Okinawa, Japan. It was developed from indigenous fighting methods called. 手, literally hand;." The header had Kazoku as the highest ranking optimized keyword. It is followed by kazoku karate, Little Falls, and NJ which isn't as ranked as highly as Kazoku. The next words kazokukarateacademy.com uses is Okinawan Karate. Kobudo was included and might not be understood by web engines.